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Signs deal to bring line to drug and mass retailers in May.
February 29, 2012
By: TOM BRANNA
Editor
Cosmetics brand wet n wild has signed a deal with DMV Diedrichs Markenvertrieb to launch the brand in Germany. The expansion comes opn the heels of its recent announcement of singer and pop culture icon Fergie as the brand’s global beauty ambassador. Wet n wild is planning for its new products, packaging and fixtures to arrive in stores in May. The collaboration targets drug and mass retailers. “DMV is the perfect partner for wet n wild, as Germany is the next logical target for t...
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